Things to Consider When Planning an eCommerce Business

If you’re considering taking the plunge into having an online business, you’ve likely begun building a plan in your head or on paper.  More times than not, I speak with entrepreneurs who have been working for months or even years before realizing that they’ve been missing a piece that costs them the success that they…

Grassroots Marketing Campaign

Congrats! You got an order.  You box it up, print your shipping label and send it off and the process is over… Or is it? Now that you found someone who likes your product enough to trade it for some of their hard earned cash, make the most of it.  The picture above is an…

Making the jump from Etsy to Shopify, 3dcart, Zoey, or FoxyCart

As of May 2016, Etsy reported that there are 1.6 million sellers on their platform.  With a Free “store” and fees of just $0.20 to list for 4 months and 3.5% Etsy fee and 3% +$0.25 Transaction fee, it is very easy for a beginner to test the waters without much investment.  To break that down,…

Analysis of 3dcart eCommerce Platform

The popular Florida based eCommerce Platform 3dcart.com has been attracting a lot of attention as of late.  We’ll take a look at the good, bad, and ugly of the platform and examine whether it may or may not be a good fit for your online business. The 3dcart platform boasts hundreds of built-in-features, free professionally-designed…

Web 2.0 Marketing

You may have heard or read the term “Web 2.0 Marketing” when researching ways to increase your website’s SEO, link popularity, traffic, etc.  While there are a few companies out there providing this service for clients, many people don’t truly understand what all is involved.  Simply put, Web 2.0 Marketing is a 1-2 punch that…

Winning at Social Media Giveaways

If you’re involved in any social media networks, you’ve probably seen companies giving things away on their pages.  You may have even won something through one of them.  More times than not, they are a complete waste of time and money for the business.  With the information that we’ll cover here, you’ll be prepared and informed…

5 Steps to Save your failing eCommerce Business

Take an inventory- No, not your products.  The very first thing you need to do is lay out all the facts on paper in front of you.   Inspect each piece and find out where the problems exist.  (If you aren’t making sales, problems do exist.)  Write down the following: Website Platform: Are other sites…

Why get help with eCommerce

As the owner of eCommerce Advice Club, I often deal with two types of clients; those who are just starting and think spending $50 a month for advice, training, and counsel is an unnecessary cost that they can’t afford  and those who have been working at their eCommerce business for 3+ months who would pay…

Keyword Selection for eCommerce

There are many important decisions to be made in creating, branding, and marketing an eCommerce site but none so important as selecting keywords.  They are the target at which all of your marketing efforts and budget are directed.  To begin, you will want to brainstorm on the broad terms that describe your product or service….

Buying Facebook Fans

There’s nothing that says legitimate company like having 5,000 Facebook Fans on your business page; or at least that’s what some people seem to believe.  While a large social media following is a good signal of a marketing funnel that is working well, padding your numbers by buying fans is of no benefit.  Remember, the…