Scams Abound in the Growing eCommerce Industry

With trillions of dollars spent online each year, there is money to be made in eCommerce.  While there are countless schemes to steal personal information, credit card numbers or otherwise defraud individuals online, what I see most commonly is con artists “selling” get rich quick schemes and programs.    To me, these are some of…

Trending Doesn’t Mean Profitable.

It’s not uncommon to see businesses spring up with each passing trend.  Sometimes it’s Disaster preparedness, other times it’s Pokemon Go accessories.  More often than not, the business is late to the party, the market is overrun with competition and profit margins are razor thin if present at all.  The truly great businesses begin when…

Ecommerce- Going Solo

There seem to be two tracks that most eCommerce entrepreneurs take when starting their business.  Group one is the crowd who see an advertisement for an online business opportunity, enroll in a training program and develop a business using the methods they are taught.  This group struggles to be successful because typically, the training programs…

Complete Website Giveaway Sept. 14th

Ecommerce Advice Club is giving away 1 complete website development package, marketing setup, training, and 3 months of continued support.  If you’ve always wanted to develop a website for your business or have been wanting to start an online business but lacked the knowledge or startup capital, now is your chance! You will receive one…

4 Easy Steps to Jumpstart your eCommerce Marketing for (nearly) FREE

By now, you’ve figured out that the internet is full of gurus, trainers, consultants and coaches who are really just salesmen with some technical knowledge.  Everything you are told to do involves spending money and having someone else do the work for a premium.  The mission of eCommerce Advice Club is to empower site owners…

Q&A Session

Q:  I’m already a member of an online University.  Why would I pay for more training?  A: Online E-commerce Universities are designed with one purpose: Get your money. They charge outrageous prices for their training, charge you insane prices for web development, then sell your information to marketing companies who sell you more junk.  …

What to Look for in an eCommerce Vendor

Full disclosure: Mark Twain wasn’t pondering about eCommerce Vendors. Depending on what type of online business you’re running, what technical skills you already have, how much time you have available, there are times when it makes sense to outsource some work on your website.  It may be for Website Design, Product Sourcing, Inventory Management, Marketing,…

Questions about eCommerce?

Want to know why your traffic is slow?  Do you need to find better product suppliers?  What social media sites are best for your business?  No holds barred.  Nothing is off limits and all answers will be specific to your business.  Be sure to include your website (if you have one) in your email.  …

Working Backwards Part 2: Organic over Pay Per Click

As we discussed in Working Backwards Part 1, successfully marketing your online store almost always involves more than one source referring traffic to you site.  Being listed highly in search engine results for relevant keywords is ideal but is no easy task and will usually take some time.  Many online businesses turn to “Pay Per…

Top 10 Reasons New eCommerce Businesses Fail

Around 80-90% of new online businesses fail within their first year.  If you’re going to be among the 10-20% that survive and hopefully among the smaller percentage that are making a good income, you’ll want to consider where others have failed in the past.  This list was compiled from several eCommerce consultants who have been…

Working Backwards Part 1

Most people who have started or are starting an online business have a financial goal in mind that they would like to achieve.  Usually it’s broken down into a monthly income goal and fairly reasonable.   Let’s use the example of $5,000/mo.  Your starting a business and would like to earn $5,000 a month from…

For the love of God, fix your social media connection buttons.

I’m sorry but I’ve got to rant.  Social Media is great.  I’m a firm believer in using appropriate social media profiles to build  an organic following for your site.  The idea of social media marketing is that people find your content on social media and follow over to your website and make a purchase.  The…